Consumer packaged Goods

Nourishing the market for packaged goods

imediagroup’s expertise extends beyond placing media for CPGs. It also implements cutting-edge marketing for the growing subset of environmentally friendly products.


Manufacturer of organic products distributed at Whole Foods stores


Primary goal was to obtain email addresses of qualified buyers.

Secondary objectives were branding, building associations with Whole Foods and driving store sales.


We created banner ads designed to attract prospects to click through to a campaign landing page. On that site they would provide an email address to enter a sweepstakes for a chance to win a $1,000 shopping spree at Whole Foods. Ads targeted women who live within a five-mile radius of a Whole Foods location, have children ages 5 to 12, are environmentally conscious, eat healthy foods and are cooking enthusiasts.

The campaign ran on websites that included, and as well as those of magazines like Good Housekeeping and Oxygen.



20,000 people filled out
the sweepstakes form.


Campaign garnered an
outstanding click-through rate.


The client and its ad agency deemed
the campaign “a huge success…”


Helped consumers associate
the brand with Whole Foods.