Strategic Solutions

Francie Abraham

Bulova Corporation

imediagroup’s Angela Odorfer provided advertising and media programs for Bulova Corporation for over 10 years while I was the Chief Marketing Officer.

The length of this relationship is a testament to Angela’s exceptional strategic skills, her focus on providing business solutions and her flexibility and creativity to adapt programs to the changing demands of brands in various stages of their life cycles sold in diverse distribution channels. In the execution of each program, Angela exhibited an incomparable work ethic and level of accessibility.

Throughout our professional relationship, I was impressed with her ability to propose fresh, new media marketing programs each season and create cost efficient integrated media plans for Bulova utilizing her executive level media and publisher relationships that resulted in measurable increases in brand recognition, increased sales and ROI. Her follow up and follow through on all deliverables was impeccable.

Angela is an extremely effective partner with exceptional business ethics and personal integrity, creativity, remarkable attention to detail and strong interpersonal skills who always demonstrated a high level of commitment to the success of Bulova’s entire sales and marketing team.

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