imediagroup provides professional services that help companies better manage their co-op advertising and other types of trade allowance programs. We help manufacturers and tourism destinations determine co-op strategies, develop custom programs and implement media plans to support dealer initiatives. These plan-based marketing programs allow companies to:

• Control funding and creative message
• Strengthen brand equity
• Increase sales & measure results
• Support agents, retailers & service establishments
• Sell-in and Sell-through manufacturer programs
• Deliver qualified leads to sales agents and retailers
• Build dealer loyalty
• Reach geo-targeted consumers