Co-op Advertising

Delivering co-op solutions that work

imediagroup provides professional services that help companies better manage their co-op advertising and other types of trade allowance programs. We help manufacturers and tourism destinations determine co-op strategies, develop custom programs and implement media plans to support dealer initiatives. These plan-based marketing programs allow companies to:
  • Control funding and creative message
  • Strengthen brand equity
  • Increase sales & measure results
  • Support agents, retailers & service establishments
  • Sell-in and Sell-through manufacturer programs
  • Deliver qualified leads to sales agents and retailers
  • Build dealer loyalty
  • Reach geo-targeted consumers

imediagroup’s co-op solutions save time, save money and get results!

We proactively manage the process, allowing our clients to leverage a turn-key program with measurable results:
  • Customized options & applications
  • Customer acquisition and sales strategies
  • Merchandising programs
  • Centralized billing
  • Claims processing & analysis
  • Post logs & proof of performance
  • Customized presentation materials & reports
  • Marketing research and analysis