Content as context
imediagroup’s native trading desk helps brands reach new audiences with content, capitalizing on existing engagement to drive purchase intent.
- Brands build a real connection with their target audiences in compatible editorial environments.
- Large-size, relevant content advertisements are delivered as part of the user experience on desktop and mobile through dynamic in-feed.
- Real-time programmatic video and native purchasing, with optimization by category, industry, genre and various age/income and other demos.
- Access major premium brands of various sites and apps.
- Rich in-stream ads mimic the app’s content feed – ideal for social networking apps.