Wine and Spirits
Major account brand that supports several regional brands and event initiatives
Maximized event promotional participation, reach and consumer engagement.
CTRs consistently over-delivered the benchmark for each brand and initiative.
Average CTRs by brand range exceeded KPI goals and industry benchmarks.
Pre-roll videos achieved high completion rates for 100% of the video viewed, with outstanding click through rates.
High impact interstitials far exceeded KPIs and industry benchmarks in the outstanding range of CTR performance.