Wine and Spirits
Cheers
At imediagroup, we’re proud to have worked with the finest wine, beer, and spirits companies in the world, providing remarkable results. Our multi-media campaigns are informed by extensive knowledge of this complex category, from local and regional products to internationally renowned luxury brands.
Client
Major account brand that supports several regional brands and event initiatives
Objectives
Increase awareness and achieve high click-through rates, event attendance and participation for several different labels for a national brand.
Strategy
imediagroup designed a digital program using a variety of different types of digital ads including display banners, high impact interstitials, and pre-roll video. All ads were geo-targeted by market. Supported regional NFL, NHL and MLB and college sports and concert events with custom branded affiliated programs.
Results
Maximized event promotional participation, reach and consumer engagement.
CTRs consistently over-delivered the benchmark for each brand and initiative.
Average CTRs by brand range exceeded KPI goals and industry benchmarks.
Pre-roll videos achieved high completion rates for 100% of the video viewed, with outstanding click through rates.
High impact interstitials far exceeded KPIs and industry benchmarks in the outstanding range of CTR performance.