Watches

The time is always
right for success

With our deep experience in working with all levels of the timekeeping industry, from luxury to mass-market, we understand how to precisely target the right consumer audience and build brand awareness while supporting both manufacturers and retailers.

Client

Major Watch Manufacturer

Objectives

Introduce new watch brand launch for holiday selling season. Sell-in to local jeweler partners with partner loyalty program and sell-through program to consumers. Heighten branding and awareness, while reaching geo-targeted and national watch buying consumer audiences. Drive traffic to stores, websites and deliver measurable sales results.

Strategy

Support the trade (jewelers/business-to-business) and consumers, using regional print and high impact digital with online targeting to watch and jewelry purchasers. Products were featured in full page color ads in magazines such as Vanity Fair, Time, Travel and Leisure, Men’s Health, Esquire and Sports Illustrated, directing consumers to retailers with store listings.

Ads also appeared on premium websites including USAToday.com, ESPN.com, TravelChannel.com, Sports Illustrated.com, MensHealth.com and many others in key geographic markets exclusively showcasing jewelers with video commercials and large, high-impact ads targeting jewelry and watch purchasers. Promotional support included a gift-with-purchase program and various point-of-purchase merchandising tie-ins, with promotions and incentives for the trade.

Results

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Exceeded all program goals for participation and sales objectives for the holiday season.

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Increased market share and brand awareness over expectations.

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Sell-through to consumers exceeded goals and stimulated demand for new product inventory.