imediagroup understands the art and science of programmatic digital marketing, using technology to improve process and data to drive results.

Programmatic digital is an effective and highly-efficient way to buy media and target audiences. We use technology to improve process and data to drive results. Programmatic has measurable advantages in creating proprietary audience segments and building “private exchanges” with premium publishers for access to valuable inventory.

As partners with imediagroup, advertisers and ad agencies gain access to data that is appended in real time based on user behavior. We also help clients connect with audience segments and achieve trading advantages.