Integrated Marketing Manager
As integrated marketing manager, Fang-Ling collaborates with imediagroup team members in planning, research and finance, as well as the Google and Bing certified search engine marketing experts, monitoring initiatives to deliver the maximum ROI for each client.
She also works closely with imediagroup management, including tech and ops campaign managers, ready to be involved at every step of each program with detailed optimization recommendations based on campaign performance metrics. Reviewing integrated campaign targets and goals, Fang-Ling implements needed optimizations based on insightful analysis, daily performance metrics, media trends and consumer behavior, focusing on key performance indicators, accurate metrics and reporting.
Fang-Ling’s experience includes working across key industries and accounts in such areas as consumer packaged goods, retail, fashion, jewelry, and luxury items. She is well versed in the home products industries, retail and eCommerce, starting her career at MUJI USA. Prior to joining imediagroup, she worked in the luxury fashion retail sector at Kate Spade.
Fang-Ling earned a Master of Science degree in Integrated Marketing from New York University, concentrating on Marketing Analytics. Her Master’s thesis included detailed analysis of search engine optimization and search engine marketing, algorithms and integrated marketing analytics.