As Marketing Manager, Jess works with imediagroup teams to help create media presentations, marketing materials and customized media plans, including researching the most state-of-the-art media programs available to keep pace with the rapidly changing demands of the media and digital world.
Jess analyzes market trends and makes recommendations for marketing and business development based on customized research for both clients and account teams.
Experienced with social media marketing, including Facebook, Instagram, Snapchat, LinkedIn, and Twitter, Jess has worked with large and small corporations in the luxury, jewelry, real estate, finance, and health and fitness markets. At imediagroup, she also researches trends and the constantly evolving demands of other core vertical businesses, such as consumer packaged goods, travel, technology, education, fashion and beauty.
Prior to joining imediagroup, Jess worked as Marketing Manager at L.A. Fitness, where she focused on key marketing initiatives for the health and fitness industries, creating advertising and promotions. She also initiated social media marketing and print promotions.
Jess’s experience includes working as Brand Manager at Bulova for the Accutron and Wittnauer brands. She was responsible for ensuring that all Bulova products, services and brands appealed to current and potential customers, monitoring marketing trends with a keen eye on competitive products in the marketplace. Jess also developed and implemented marketing initiatives for Accutron and Wittnauer, including print, web, social media and broadcast campaigns, promotional events for corporate programs and numerous sponsorships.
Jess graduated from St. John’s University with a Bachelor of Science degree in Marketing. At St. John’s she competed in the American Advertising Federation (AAF) advertising campaign competition, with her team placing in the top five out of thousands of entries nationwide.
In her spare time, Jess enjoys Pilates, baking, and spending time with her family.