Working with imediagroup’s marketing, finance, media, and sales development teams, Diana focuses on strategic planning, goal setting, and the implementation of standards and practices.

Diana also directs HR and imediagroup’s educational marketing. A former professor and administrator, she serves as an education category expert for imediagroup, leading the industry team and using her academic experience and insights to ensure successful campaigns for educational advertisers. Her work at such colleges and universities as the State University of New York at Stony Brook, Richland College, University of Texas at Dallas, Southern Methodist University, and Collin College allows Diana to bring an exceptional understanding of important college and university audience target markets and new digital/social media to imediagroup; she understands the need for schools to communicate their messages with care, promoting higher education in high-quality, trusted environments.

With her extensive experience in various facets of academia, Diana has led the imediagroup team to exceed the specific aims and goals of our college and university campaigns, and her teaching experience enriches special college and university marketing, advertising strategies, and new programs, such as the Banned Books Week event initiative.

Diana earned her M.A. and Ph.D. from the University of Texas at Dallas, and since then has taught literature, film, pop culture, advertising, composition, and rhetorical analysis. In addition to her role as professor, she has been appointed to and elected to serve in various positions, including English Department Lead for multiple campuses, the Council on Excellence and the Faculty Council. Diana has also worked on college-wide assessments, created annual events for multiple-campus districts, served and chaired professional search/hiring committees, and developed and chaired innovative programs including Banned Books Week events and “Off the Page and On Campus,” interactive events attended by hundreds every year.